Terms & Conditions
Last updated: June 2026
1. Agreement
These Terms and Conditions ("Terms") govern the use of the Frontline platform ("Platform") provided by Frontline ("we," "us," "our") to salon and spa operators ("Operator," "you"). By signing up for or using the Platform, you agree to these Terms.
2. Services
Frontline provides a WhatsApp-native client engagement platform for salons and spas, including bookings automation, client messaging, loyalty programmes, marketing campaigns, payment processing, and analytics. Full feature details are set out in the service agreement or proposal provided to the Operator.
3. Subscription and payment
Monthly fees are charged from the agreed go-live date — not from contract signing.
Fees are billed monthly in advance. Payment is due within 7 days of invoice.
WhatsApp messaging costs are charged at cost and billed monthly alongside the platform fee.
A one-time setup fee is payable upon contract signing, as specified in the proposal.
All fees are non-refundable except as set out in the satisfaction guarantee below.
4. Satisfaction guarantee
If within 30 days of your go-live date you do not feel the Platform is delivering value, you may request a full refund of your first month's platform fee. Refund requests must be submitted in writing to hello@frontline-performance.com within the 30-day window. WhatsApp messaging costs and setup fees are non-refundable
5. Minimum term and termination
The minimum contract term is 6 months from the go-live date.
After the minimum term, either party may terminate with 30 days written notice.
Early termination within the minimum term requires payment of the remaining months in the term.
Annual commitments may be terminated with 30 days written notice prior to the renewal date.
6. Go-live date
The go-live date is the date on which the first client-facing WhatsApp message is sent through the Platform. A target go-live date will be agreed at contract signing. If go-live is delayed beyond the agreed date due to Operator-side factors, monthly fees will commence from the originally agreed go-live date.
7. Operator obligations
The Operator is responsible for:
Providing accurate and complete business information, brand assets, and configuration inputs required for setup
Ensuring their use of the Platform complies with applicable laws, including data protection laws and WhatsApp Business Policy
Obtaining any necessary consents from their salon clients for WhatsApp communications
Maintaining an active Phorest subscription (required for POS integration)
Keeping payment details up to date
8. Data
Frontline processes Operator and salon client data solely for the purpose of delivering the Platform services. Data ownership remains with the Operator at all times. Upon termination, data is available for export for 30 days, after which it is permanently deleted. Full details are set out in our Privacy Policy.
9. Acceptable use
The Operator may not use the Platform to send unsolicited messages, violate WhatsApp's Business Policy, process fraudulent payments, or engage in any unlawful activity. Frontline reserves the right to suspend or terminate access immediately in the event of a material breach of this clause.
10. Third-party services
The Platform integrates with Meta (WhatsApp), Stripe, and Phorest. Frontline is not responsible for any changes to third-party APIs, pricing, or terms that may affect Platform functionality. The Operator's use of these third-party services is subject to the respective provider's terms.
11. Availability and support
Frontline commits to Platform availability of 99%+ during business hours. Support queries will be responded to within 24 hours on business days. Planned maintenance will be communicated in advance where possible.
12. Limitation of liability
To the fullest extent permitted by applicable law:
Frontline's total liability to the Operator for any claim arising under or in connection with these Terms shall not exceed the total platform fees paid by the Operator in the 12 months preceding the claim.
Frontline shall not be liable for any indirect, consequential, or special losses, loss of profits, loss of revenue, loss of data, or loss of business opportunity, whether arising in contract, tort, or otherwise.
Nothing in these Terms limits liability for fraud, death, or personal injury caused by negligence.
13. Intellectual property
All intellectual property rights in the Platform, including software, designs, and documentation, remain the property of Frontline. The Operator is granted a non-exclusive, non-transferable licence to use the Platform during the term of the agreement.
14. Confidentiality
Both parties agree to keep the terms of the agreement and any proprietary business information shared during the relationship confidential, and not to disclose such information to third parties without prior written consent.
15. Changes to these terms
We may update these Terms from time to time. We will notify Operators of material changes with at least 30 days notice. Continued use of the Platform following the notice period constitutes acceptance of the updated Terms.
16. Governing law and disputes
These Terms are governed by the laws of the United Arab Emirates. Any disputes arising under these Terms shall be subject to the jurisdiction of the UAE courts and resolved in accordance with UAE law.
17. Contact
For any queries regarding these Terms, please contact us at hello@frontline-performance.com